You’ve heard me say it many times – Blog With Pizazz!  In 2006 I wrote an article with that title for Ezine Articles and now my stance is confirmed by none other than ‘The Onion’.

Don’t know who ‘The Onion’ is?  The New Yorker calls it "The funniest publication in the United States". Here is what they say about themselves:

The Onion is a national publication and website that offers award-winning news and views that readers can’t get anywhere else. Every week, our attention grabbing headlines and photojournalism paint a unique picture of the world.

More than 3 million people read The Onion each week, online and in print in select cities, making it by far the most popular news organization in its class. A million more listen to Onion Radio News coast to coast. In 2007, The Onion launched Onion News Network, its 24-hour video news network.

Just read the headlines alone and you will laugh like crazy but there is an article today titled ‘Nation Shudders at Large Block of Uninterrupted Text‘.  It’s a tongue in cheek look at the way we read but it is true! 

Here are just a few quotes:

• Dumbfounded citizens from Maine to California gazed helplessly at the frightening chunk of print, unsure of what to do next. Without an illustration, chart, or embedded YouTube video to ease them in, millions were…
• "Why won’t it just tell me what it’s about?" said Boston resident…
• "This large block of text, it expects me to figure everything out on my own, and I hate it."

I urge you to go read it and let me know what you think.  I’ve been advocating their thoughts for a long, long time.

Leave a comment and let’s start the conversation about writing for your audience.